Apex CRE was able to help the seller of the Days Inn in Ogden, UT aggressively market his property and obtain a top of market price. Apex CRE then assisted the seller in repositioning his proceeds into a higher quality hotel that had a superior flag, better location and was in a growing market.  The seller’s new equity position increased his cashflow, reduced the seller’s expenses by moving him into a new asset that ran better and was more cost effective. Apex CRE helped the client achieve his goals by moving his equity into a bigger property with a better flag, that is in a more robust market with higher ADR’s.