Desert Rose Inn

701 West Main St | Bluff | UT | 84512 Back to Properties


Confidentiality Agreement

Confidentiality agreement sub heading

I have read and agree to the Confidentiality Agreement


Various Sellers have provided confidential information to Apex Commercial Real Estate Services, LLC. KW South Valley Keller Williams (Broker) for the intent of marketing, buying, and/or selling their business, real estate, and/or assets. In consideration of the disclosure of certain confidential information, Prospect hereby understands and agrees to the following:

Prospect agrees to keep all Confidential Information in the strictest confidence and will not disclose the same to third parties except as hereinafter provided. The term “Confidential Information” includes any and all information provided to Prospect by Seller or Broker regarding the operations, interests, financial performance, and/or assets of Seller, and includes information provided through discussion of the operations, interests, financial performance, and/or assets of Seller.

Prospect agrees not to disclose any confidential information to any other person who has not also signed this Agreement except to secure the advice and recommendations of those professionals who constitute Prospect’s business advisors and lending institutions who will be directly involved in evaluating the operations, interests, and/or assets of Seller for or on behalf of Prospect. In sharing Confidential Information with said professionals, Prospect agrees to prohibit disclosure of the same by those professionals to any third parties and assumes direct responsibility for enforcing such prohibition and for any breach thereof. Any information which is disclosed pursuant to this agreement shall remain completely confidential until the sooner of: (a) the public disclosure of said information by the party to which the information belongs, or (b) any applicable limitation set forth by law.

Prospect agrees it will not in any way contact the landlords, employees, suppliers, customers, or any other person or entity associated with the Seller without the Seller’s prior consent. Any information obtained by Prospect through such authorized contact shall be considered Confidential Information and treated as stated herein. Prospect agrees it will not make copies of any Confidential Information provided herein except with written authorization from Seller. Prospect will immediately notify Broker of any unauthorized releases of Confidential Information. Broker makes no warranty, express or implied, as to the accuracy of said Confidential Information and is not responsible for the same. Prospect, therefore, agrees to hold Broker harmless for any inaccuracies in such Confidential Information and is not responsible for the same. Prospect, therefore, agrees to hold Broker harmless for any inaccuracies in such Confidential Information, or for any incompleteness in the same which operates to the detriment of Prospect. It is the responsibility of the Prospect to determine the accurateness, or lack thereof, of any Confidential Information provided.

Prospect agrees not to use Confidential Information received to its advantage by directly competing with Seller. In the event Prospect determines not to purchase the business operations, interests, and/or assets of Seller, all Confidential Information shall be surrendered to Broker upon written request and Prospect will not use, disclose, or disseminate any of said Confidential Information thereafter.

Prospect agrees and acknowledges that any breach of this agreement would cause irreparable harm to Seller for which damages will be difficult to ascertain. Therefore, in addition to all available remedies of the law, Seller shall be entitled to equitable relief. Seller and/or Broker shall be entitled to recover from Prospect attorney fees and costs associated with enforcing this agreement.

The Prospect hereby further agrees not to circumvent Broker or directly contact, negotiate, or enter into an agreement to acquire the property or assets of Seller without working through Broker. Prospect acknowledges that Broker is entitled to equitable compensation for its services and breach of this agreement could Compromise Broker’s ability to collect compensation from Seller. Therefore, in addition to all available remedies of the law, Broker shall be entitled to equitable relief including a fee equal to 10% of the purchase price.

Upon signing this agreement, Broker will provide Prospect information on one or multiple properties and/or businesses. This agreement shall be fully applicable and in force for the property located at 701 West Main St, Bluff, UT 84512, (the Property) presented to Prospect by Broker for a period of 2 years from the date of this agreement or for as long as Broker is entitled to earn a commission from Seller, whichever is less. This agreement shall survive the closing or sale of the Property, and shall be binding on Prospect’s heirs, successors, and/or assigns.

This agreement shall be governed by and is subject to the laws of the State of Utah. If any provision is found unenforceable or invalid there under it will not invalidate or render the remaining provisions unenforceable. I acknowledge that I have read the Agreement carefully, fully understand it, and agree to it.

Property Details

  • Price: $ 10,499,000
  • Transaction Type: For Sale
  • Property Type: Hotel, Resort
  • Building Size: 46,239 SF
  • Lot Size: 9.69 AC
  • Cap Rate: 10.23%
  • Sale Type: Fee Simple
  • Year Built: 1997
  • APN/Parcel ID C0029018001A | C40210267806 | C00290280010
  • Availability: Active Listing

Property Description

APEX Commercial Real Estate | KW South Valley Keller Williams is pleased to present the sale of the Desert Rose Resort, an independent resort destination located on Highway US-191 in the historic Bluff, Utah. This location originally began operations in 1997 and has since featured a substantial amount of additions throughout the years attempting to keep up with demand.

The Property originally opened in 1997 with the development of 6 cottages. Due to the high demand and growing popularity of the surrounding attractions like Monument Valley and Valley of the Gods, the development of the main lodge containing 30 rooms was completed in 1999. Demand continued to soar, leading to the addition of an Executive Cottage Suite in 2000. With over a decade of great success, growth, and demand the owner reinvested into the business to expand with the development of 16 Luxury Courtyard Suites in 2014, along with the addition of Duke’s Restaurant in 2015.

Jump forward to today and the market is still demanding expansion to the operations of the resort. Currently, the owner has obtained a building permit for the addition of a workshop and 14 more cottages, in which 7 of these are already underway with concrete pads and underground utilities already in place. Another option is to build additional courtyard suites, 66 rooms, and/or other facilities.

Keep in mind, the existing leach field has enough capacity to add 66 rooms without expanding the leach field. The courtyard septic tank currently has enough capacity for 14 additional rooms, however additional tanks would need to be added if more than 14 rooms are constructed. The leach field can also be expanded to add more than 66 rooms if desired.


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